Yamaha to open biking lifestyle showrooms

Road-D.com.

Bike showrooms are not just for selling bikes but for selling emotions. Yes,this culture is fastly catching up in India two wheeler industry. Yamaha Motor India has launched their first new-age lifestyle company owned store, ‘Bike Station. Already Royal Enfield has a similar setup and only few weeks back we reported you that Bajaj plans to convert its probiking showroom into a lifestyle store. This kind of stores will not only give a bond between the maker and the customer but also the necessary margin.

Coming back to Yamaha, the japanese manufacturer has already raised eyebrows by showcasing two new 150cc bikes at the auto expo. Through this Bike Station, Yamaha will build its true Yamaha image in India. Designed to provide a complete biking lifestyle experience,’ ‘Bike Station’ presents a complete range of accessories to fulfill the needs of a modern biker.While the store exhibits an entire range of latest bikes from Yamaha, there is an apparel and accessories section displaying quality, stylish and trendy clothing like Jackets, T-shirts, Jeans and accessories like bags, mugs, gloves, key chains. “The rationale behind the unique concept of ‘Bike Station’ is to create a new culture of biking lifestyle, which Indian youth is looking for, and to achieve the highest customer satisfaction in the industry.” ‘Bike Station’ is our latest offering to gen-X, which would provide an insight into the complete gamut of Yamaha’s offerings.” remarked Mr. Takahiro Maeda Chief Sales & Marketing Officer Yamaha Motors India. He further added that ‘Bike Station’ would not only sell bikes, apparels and accessories but would also provide ambit of services such as video games and internet surfing, thus creating a one-stop store for the needs of today’s youth.” Yamaha Motor India plans to set up 10 such concept stores in 2008 covering cities like Delhi, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata and Lucknow. The company would infuse the synergies of ‘Bike Station’ into its existing dealer network by 2010 in a phased manner both in terms of appeal and experience.

YAMAHA YZF R15 's Colors

YAMAHA YZF R15

YAMAHA YZF R-15 wallpapers

YAMAHA R-15 wallpapers

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pics : yamaha-motor-india.com

Yamaha YZF R15 150cc

xroadie

1) Yamaha YZF R15 150cc: The R15 evokes the image of the legendary YZF R1 in styling. The razor sharp design, aerodynamic front cowl, twin headlamps and small tail area will easily make the most impressive looking machines in India.

2) Yamaha YZF R15 150cc: YZF R15’s race inspired complete fairing improves both aerodynamics and style, in addition, it also offers complete protection to the riders. The fairing features a slant nose front profile for aerodynamic streamlining, with engine revealing side cut outs. Embedded between the large fairings is the muscular tank. But the 12 litre fuel tank is sure to make you often visit the petrol bulk. Lightweight alloy wheels with wide-section tyres adds charm to the YZF R15.

3) Yamaha YZF R15 150cc: Yamaha has done a good thing, unlike in other sports bikes you can enjoy the ride with your love in YZF R15. Yes, it features a regular pillion seat. The upfront rear cowl ends in non LED tail lamp. The exhaust is chunky but its mouth is not that much inspiring.

4) Yamaha YZF R15 150cc: Deltabox design is known to be one of the lightest and best-handling frame designs in the supersport category, and its use on the new YZF R15 150cc underlines Yamaha’s total commitment to come back strongly into the Indian bike market.

Yamaha has been refining the deltabox design for more than 10 years to bring out the best from steel and aluminium. This frame is very rigid or stiff at the head pipe, engine mounts and swingarm pivot point. In other areas, material has been carefully removed to allow “tuned flex”. In addition the engine is a fully stressed chassis member to maximize handling. YZF R15 will be the second bike to come with mono suspension after Honda’s Unicorn in India. Complementing the race-bred Deltabox frame is a cast aluminium swinging arm. By keeping unsprung weight low, this high quality swinging arm allows the linked type Monocross suspension system to operate more efficiently and deliver more responsive handling qualities. Suspension at the front and the rear have been tuned to provide maximum lean angle. To control this high performance machine, the fierce bite comes from large disc brakes at the front and the rear. R15 has a minimum ground clearance of 160mm.

5) Yamaha YZF R15 150cc: The area which might not excite you like the handling and performance characteristics of YZF R15 might its features. Credits to the Bajaj and TVS, both of these manufacturers have already brought in lot of exciting features to the Indian market.

Beneath the large triangular visor is an instrument panel featuring a digital cluster and a large analogue rpm meter which shows the stratospheric 12000 rpm red limit. Handle bar controls are standard. Though Yamaha offers split grab rails, YZF R15 misses the LED tail lamp.

6) Yamaha YZF R15 150cc: Yamaha’s YZF R15 is sure to set new standards for performance in the literbike class with a combination of a sick motor and track-inspired good looks. But the use of advanced technologies in this motorcycle has shot up the price considerably. Yamaha might demand a 50% premium over the existing 150cc products - pulsar, apache,hunk and unicorn. YZF R15 150cc is likely to be priced around Rs1 lakh. Yamaha is back, all you have to do is start saving big bucks to buy this beast. From mid 2008 YZF R15 will start fighting with the Bajaj Pulsar 220cc and Hero Honda Karizma for the crown and the hearts.

P.S: special thanks to Yamaha Motors India

Yamaha R15s spotted in pune.

Today Morning 3 BNers spotted a set of 6 R 15’s on Pune roads. 3 Black and 3 racing Blue.

They had blanked out the damn decals and logos on the bike and were all
wearing YAMAHA T shirts.

Riders were of small built like small children nimble and tiny.

Wearing BRAND NEW helmets, some with the product tags and bar code stickers
still on them.

Chased them and observed the bikes up close and personal.

Bike has good pick up..a throaty rumbling sound a-la- RTR 160..and LOUSY
HORN..i mean..even a small cat wouldn’t get scared with the tiny beep beep…

Confirmed from sources that these bike shall be tested in pune for some time
and should hit Mumbai next week.

Launch confirmed in June 2008.

The bike is likely to be more powerful than expected and is also likely to be not having very high RPMs as predicted by many. YAMAHA still hasn’t come out with the official statistics of the bike and the bike would be costing around 96,000/- ex-showroom in Pune.

More updates on the bike as we get them.

source: bikenomads.com

YAMAHA R15 FIRST update

First Update:

YAMAHA in 80's gave us RX100 (We will not talk about Legendary RD350) which has ruled the Indian bikers heart for around 15 years and later they came up with RX135 and RXZ which were not able to create a strong impact as RX100. After that Yamaha fans like me have been waiting for a performance bike from Yamaha, and here comes the best performance bike YAMAHA YZ-R150. Its a scoop, If this news is true then I think Once again Yamaha is gonna wooo… the Indian biker with its YZ-R150. This bike may be revealed in 9th Auto Expo Show which is gonna start from 10th Jan in New Delhi. list of Yamaha YZ-R150 features.

The list goes here….
- India's first fully faired motorcycle
- Front Disc, Rear Disc
- Monoshock rear, normal telescopic front forks
- MRF is making tubless tyres for the bike
- Twin lights up front (resembling like old version Fazer 1000)
- All black treatment to chassis / exhaust (the exhaust will look great)
- Split rear grab rails
- The bike has a 150cc engine
- Its Fuel Injected
- Its Liquid cooled
- It has 4 valves per cylinder
- It will pump out more power than the Pulsar 220
- It will be faster than the Pulsar 220
- It will be the best looking bike in the country by a big margain
- 150cc, 20-22bhp
- 120kgs
- 0-60km/h in 3.0 sec
- 0-100km/h in 9 sec (The Pulsar 220 manages in around 13)
- Top speed : 145km/h true, 155km/h on speedometer (The Pulsar 220 does around 133km/h true)
- Fuel Economy : around 35-40kmpl in city riding conditions

This is the teaser Pic he has posted today….:)

We will wait and see how far this is gonna true…..???