Eying a big potential for luxury bikes in India, where tastes are changing from mass-market machines to high-end bikes, Italy's Ducati Motor Holding on Tuesday announced entry into the country with its full range of premium bikes, priced between Rs 15 lakh and Rs 50 lakh.
Ducati 1098R
Ducati 848
Ducati 1098
Ducati Hypermotard
The engine power of the Ducati superbikes would be in the range of 90 horsepower to 180 horsepower and would comply with Euro III emission norms, Chordia said. Ducati motorcycles would first be available through two exclusive showrooms in Mumbai and Delhi, he said. "By early next year, we will open three more exclusive showrooms in Hyderabad, Bangalore and Chennai," Chordia said.
"We are very impressed with evolution of the Indian market. It is no longer an emerging market, but a strong Economy. I am very proud to officially announce our entry in the Indian market," Ducati Motor Holding CEO Gabriele Del Torchio said in New Delhi.
The company has entered India with the objective to be a market leader in the premium segment, he added.He, however, refused to give any specific volume or revenue target for the company.We will be importing 50 bikes this year. If we will be able to sell these (50 units) in the current year, then it will be more than enough," Torchio said.
Besides, the company is also exploring possibilities for considerably increasing its component sourcing from the Indian market.
"We are currently sourcing engine parts and other key components from here. We plan to increase it considerably and holding discussions to five different players," Torchio said without divulging details. A group of engineers from the company's facility would be visiting India next week to finalise the sourcing partners here, he added.
The company currently sources auto components to its only manufacturing facility in Italy worth 50 million euro from all over the world, of which India accounts for less than five million euro.
The Italian racing bike manufacturer today introduced four different models in multiple variants, which would be available in the range of Rs 15 lakh to Rs 50 lakh, said Ashish Chordia, Chief Executive Officer of Precision Motor India Pvt Ltd, the sole distributor of Ducati bikes in India. "We are not introducing 'Monster 696' model, which is currently going through homologation here. After the due processes get over, we will launch this model also," he added.
Below are the prices from CubicCapacity guys
Ducati model and price list for India.
| Multistrada | Price in Rs lakh |
| MTS 1100 | 1,820,971 |
| MTS1100S | 2,072,205 |
| HyperMotard | |
| HM 1100 | 1,820,971 |
| HM 1100 S | 2,072,205 |
| Monster | |
| M 695 | 1,341,516 |
| S2R1000 | 1,667,545 |
| S4R | 1,946,588 |
| S4RS | 2,204,535 |
| M 696 | 1,378,097 |
| M 696 + | 1,423,598 |
| S4R S Tricolore | 2,263,396 |
| SBK | |
| 1098 | 2,561,250 |
| 1098 S | 3,025,362 |
| 1098 R | 4,803,710 |
| 848 | 2,177,623 |
| Sport Classic | |
| Sport 1000 S | 1,882,341 |
| Sport 1000 | 1,763,436 |
| GT 1000 | 1,667,545 |
| GT1000 Bicolore | 1,731,744 |
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