Saturday, May 10, 2008

Ducati announces entry into Indian market

xroadie : Ducati INdia


Ducati has announced its official entry to the Indian motorcycle market

The 2007 MotoGP World Champion manufacturer’s entry to the young and exponentially growing Indian market was announced today by Ducati CEO Gabriele Del Torchio during a meeting with representatives of the international press at the Oberoi Hotel in New Delhi.

The opportunities offered by the burgeoning Indian market have led Ducati to begin a long-term partnership agreement with Precision Motor India Private Limited as the exclusive importer of Ducati motorcycles in India. Precision Motor India is an established company which represents prestigious brands in India; including Porsche, Audi, Fendi and Dolce&Gabbana. The Ducati brand; which is synonymous with racing success, innovative technology, and the highest quality standards is a perfect addition to the premium brands Precision Motor India currently represents. The partnership promises to strengthen significantly over time thanks to a marketing plan that provides for gradual penetration of the Indian market.

The signing of the partnership agreement is the first step towards a fruitful relationship between the two companies. Over the next few months, a detailed launch strategy will be developed by Ducati and Precision Motor India for this demanding new market.

No comments:

Post a Comment