Meanwhile Yamaha India has come out with a new TV Commercial for its 125 cc Gladiator Type SS/RS. Two days back, I had received an e-mail which had the new TV Commercial as an attachment.
In the last post, I had criticized the previous TV Commercials and Advertisements of the Gladiator. Will this new Commercial and the new "Stop Commuting and Start Sport Biking" campaign work for the Yamaha Gladiator Type-SS/RS this time..??
This particular campaign Highlights the Sporty features and the Racing DNA of Yamaha motorcycles. Which seems pretty OK and should strike the right chord with young guys looking for a sporty bike in the 125 cc category. The new Commercial is much better than the earlier ones and is successful in getting the point across. But even then, the Commercial doesn't really have a "Sticky" quality to it and tend to fade away from the memory soon.
Also according to me, majority of the prospective 125 cc customers are concerned with getting the "Maximum Fuel Efficieny" more than any other feature. By Targeting this Volume Segment just by Stating the "Fuel Efficiency" figures of the Gladiator Type-SS, Yamaha could win over a few more prospective 125 cc customers as well.
Have a look at the new commercial and tell me what you think..
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